{"id":1881,"date":"2023-08-17T05:42:30","date_gmt":"2023-08-17T00:12:30","guid":{"rendered":"https:\/\/www.followeraudit.com\/blog\/?p=1881"},"modified":"2024-04-03T12:22:39","modified_gmt":"2024-04-03T06:52:39","slug":"5-times-gaming-companies-left-us-cringing-on-social-media","status":"publish","type":"post","link":"https:\/\/www.followeraudit.com\/blog\/5-times-gaming-companies-left-us-cringing-on-social-media\/","title":{"rendered":"5 Times Gaming Companies Left Us Cringing on Social Media"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][vc_column right_padding_desktop=&#8221;40&#8243; right_padding_tablet=&#8221;0&#8243; right_padding_phone=&#8221;0&#8243; top_margin=&#8221;-240&#8243; top_margin_tablet=&#8221;-180&#8243; top_margin_phone=&#8221;-135&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;text_block_wrapper&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-9 vc_col-md-12&#8243;][image_with_animation image_url=&#8221;1431&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;20&#8243;][vc_column_text]\r\n<p>From Twitch to Twitter, social media has become an integral part of how gamers enjoy games. Everything from communities to content creation take place on them, and gaming companies are well aware of this\u2014giving them a huge incentive to stay relevant and active on social platforms themselves.<\/p>\r\n\r\n<p>However, corporate PR is very different to the banter and shenanigans that gamers tend to get up to on these platforms; meaning that gaming companies often find themselves out of their depth. This has led to a variety of poor publicity campaigns, missteps and plain misunderstandings on social media. Let\u2019s take a look back at ten examples of such moments which left gamers cringing.<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a29541617e48\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a29541617e48\"  type=\"checkbox\" id=\"item-6a29541617e48\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.followeraudit.com\/blog\/5-times-gaming-companies-left-us-cringing-on-social-media\/#1_Fallout_76_Canvas_Bag_Fiasco\" title=\"1.\u00a0Fallout 76 Canvas Bag Fiasco\">1.\u00a0Fallout 76 Canvas Bag Fiasco<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.followeraudit.com\/blog\/5-times-gaming-companies-left-us-cringing-on-social-media\/#2_Star_Wars_Battlefront_II%E2%80%99s_%E2%80%9CPride_and_Accomplishment%E2%80%9D\" title=\"2.\u00a0Star Wars Battlefront II\u2019s &#8220;Pride and Accomplishment&#8221;\">2.\u00a0Star Wars Battlefront II\u2019s &#8220;Pride and Accomplishment&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.followeraudit.com\/blog\/5-times-gaming-companies-left-us-cringing-on-social-media\/#3_Pokemon_GO%E2%80%99s_McDonald%E2%80%99s_Sponsorship\" title=\"3.\u00a0Pok\u00e9mon GO&#8217;s McDonald&#8217;s Sponsorship\">3.\u00a0Pok\u00e9mon GO&#8217;s McDonald&#8217;s Sponsorship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.followeraudit.com\/blog\/5-times-gaming-companies-left-us-cringing-on-social-media\/#4_Sonic%E2%80%99s_Human_Teeth_Reveal\" title=\"4.\u00a0Sonic&#8217;s Human Teeth Reveal\">4.\u00a0Sonic&#8217;s Human Teeth Reveal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.followeraudit.com\/blog\/5-times-gaming-companies-left-us-cringing-on-social-media\/#5_Razer_Shoots_Shots_at_Apple\" title=\"5.\u00a0Razer Shoots Shots at Apple\">5.\u00a0Razer Shoots Shots at Apple<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Fallout_76_Canvas_Bag_Fiasco\"><\/span>1.\u00a0Fallout 76 Canvas Bag Fiasco<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p>Even just the name of <em>Fallout 76 <\/em>is likely to give many gamers the shivers. After all, this game had a horrendous release followed by a very sharp loss of interest from fans. While there are many moments during the game\u2019s release that left gamers downright annoyed, the canvas bag fiasco was one of the most ridiculous.<\/p>\r\n\r\n<p>Long story short, lots of fans had pre-ordered the mighty \u201cFallout 76 Power Armor Edition\u201d which was promised to have come with a canvas bag, which looked great in the initial marketing photos. The issue was Bethesda shipped significantly cheaper, and tackier, nylon bags instead of the promised canvas ones. When the disgruntled fans took to social media, Bethesda suggested that there was a severe \u201cunavailability of materials\u201d\u2014despite fans dishing out around $200 for this limited edition.<\/p>\r\n\r\n<p>Needless to say, this made Bethesda\u2014one of gaming\u2019s largest and most profitable companies\u2014look very stupid.<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Star_Wars_Battlefront_II%E2%80%99s_%E2%80%9CPride_and_Accomplishment%E2%80%9D\"><\/span>2.\u00a0Star Wars Battlefront II\u2019s &#8220;Pride and Accomplishment&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p>EA\u2019s second instalment in the Star Wars Battlefront reboot series was a great game\u2014awesome graphics, great mechanics and pitch perfect sound. The only issue was the predatory loot box system which locked many of the game\u2019s best parts behind arbitrary loot boxes which were hard to obtain without buying them outright.<\/p>\r\n\r\n<p>The outcry to this was quick and widespread with many gamers taking to Reddit in particular to discuss it. EA decided that they should chime in on Reddit directly and, in what would be one of the most downvoted comments on the platform, claimed that they put this design in the game to provide players with a \u201csense of pride and accomplishment\u201d for unlocking the characters. In such scenarios, understanding the dynamics of Reddit and leveraging platforms like upvote market can be crucial for brands to navigate the community effectively and grow their audience.<\/p>\r\n\r\n<p>While this sounds laughable today, fans were livid at the time\u2014as the loot box system, which has been totally ditched at this point, was clearly just a cash grab by EA.<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Pokemon_GO%E2%80%99s_McDonald%E2%80%99s_Sponsorship\"><\/span>3.\u00a0Pok\u00e9mon GO&#8217;s McDonald&#8217;s Sponsorship<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p>Ah Pok\u00e9mon, a wholesome series that needs no introduction and couldn\u2019t put a foot wrong\u2026 right. Not quite.<\/p>\r\n\r\n<p>Pok\u00e9mon GO is a game where you have to physically move around in order to get the best stuff. This means that wherever the best Pok\u00e9mon spawn, players will want to be. It\u2019s fun, but it\u2019s also a powerful tool. Soon after the release of Pok\u00e9mon GO, fans became aware that certain in-game locations were sponsored by McDonald\u2019s\u2014meaning that developers Niantic Labs were being paid by the fast food conglomerate to essentially lure Pok\u00e9mon players to their doors.<\/p>\r\n\r\n<p>While this is a well known fact about Pok\u00e9mon GO\u2019s business strategy today, back at release Niantic were not at all transparent about this\u2014leading to a huge rush of negative PR for both Niantic and McDonalds across social media. Nevertheless, if you\u2019re still playing Pok\u00e9mon GO you can supercharge your team with a <a href=\"https:\/\/www.eldorado.gg\/pokemon-go-accounts\/a\/57-1-0\">stacked Pokemon Go account<\/a>!<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Sonic%E2%80%99s_Human_Teeth_Reveal\"><\/span>4.\u00a0Sonic&#8217;s Human Teeth Reveal<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p>While this isn\u2019t a game itself, it is certainly a part of gaming history. While Sonic the Hedgehog has long been the favourite character for many gamers, he finally made his way to the silver screen in Paramount Pictures\u2019 recent film, <em>Sonice the Hedgehog<\/em>.<\/p>\r\n\r\n<p>When first announced, the trailer featured a particularly unnerving shot, showing Sonic having a mouth full of human-like pearly whites. Needless to say, this just didn\u2019t feel right for the character\u2014making him incredibly creepy. The backlash on social media was so intense that the VFX team went back and re-created Sonic\u2019s mouth to be a lot less unnerving.<\/p>\r\n<p>\u00a0<\/p>\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Razer_Shoots_Shots_at_Apple\"><\/span>5.\u00a0Razer Shoots Shots at Apple<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p>Razer is known as one of the most premium companies for gaming peripherals\u2014they also make some mean gaming devices from laptops to phones. However, they\u2019re still small fry compared to apple\u2014even if Apple have a history of not supporting gaming on their platforms.<\/p>\r\n\r\n<p>Back in 2016, Razer chose to boast the fact that their new laptop still featured and SD card slot\u2014when apple had begun removing theirs. Targeting the MacBook Pro they wrote \u201cYou call yourself Pro? S my D.\u201d However, the community backlash was incredibly bad\u2014especially in the wake of Gamergate\u2014leading to the tweet being removed by the end of the following day.<\/p>\r\n\r\n<p>Social media is a hard thing to get right\u2014especially when you are doing it with a whole corporate team calling the shots. These moments simply prove that; showing how big companies maybe should think twice before adding some sass to their social media.<\/p>\r\n<p>\u00a0<\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row]<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>From Twitch to Twitter, social media has become an integral part of how gamers enjoy games. Everything from communities to content creation take place on them, and gaming companies are well aware of this\u2014giving them a huge incentive to stay relevant and active on social platforms themselves.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10,"featured_media":1431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Times Gaming Companies Left Us Cringing on Social Media - FollowerAudit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.followeraudit.com\/blog\/5-times-gaming-companies-left-us-cringing-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Times Gaming Companies Left Us Cringing on Social Media - FollowerAudit\" \/>\n<meta property=\"og:description\" content=\"From Twitch to Twitter, social media has become an integral part of how gamers enjoy games. 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