{"id":2543,"date":"2024-08-13T17:47:54","date_gmt":"2024-08-13T12:17:54","guid":{"rendered":"https:\/\/www.followeraudit.com\/blog\/?p=2543"},"modified":"2024-08-13T17:47:54","modified_gmt":"2024-08-13T12:17:54","slug":"the-impact-of-social-media-influencers-on-student-lifestyle-and-spending-habits","status":"publish","type":"post","link":"https:\/\/www.followeraudit.com\/blog\/the-impact-of-social-media-influencers-on-student-lifestyle-and-spending-habits\/","title":{"rendered":"The Impact of Social Media Influencers on Student Lifestyle and Spending Habits"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;text_block_wrapper&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-9 vc_col-md-12&#8243;][image_with_animation image_url=&#8221;2546&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]With the unprecedented use of tabs and features, social media today is booming all around the United States, especially among students. Since the start of Instagram, TikTok and YouTube, a new trend was born and emerged: the era of social media influencers.<\/p>\n<p>These individuals albeit having a plethora of followers and a major impact concerning the perception of the populous, in our case young adults and students, concerning their lifestyle and spending preferences. The impact of social media influencers on student lifestyle and spending habits is significant, often shaping trends and choices, so if you&#8217;re asking, &#8220;<a href=\"https:\/\/academized.com\/write-my-research-paper\">Can I pay someone to write my research paper<\/a>?&#8221; it might be wise to seek help. Academized.com is a great writing service for students who need assistance with their research papers while navigating these influences.<\/p>\n<p>In this article, we will shed light on how social media influencers are shaping students\u2019 lifestyle and spending habits in the United States.[\/vc_column_text][vc_column_text]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69fa17c2a3b03\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69fa17c2a3b03\"  type=\"checkbox\" id=\"item-69fa17c2a3b03\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.followeraudit.com\/blog\/the-impact-of-social-media-influencers-on-student-lifestyle-and-spending-habits\/#The_Rise_of_Social_Media_Influencers\" title=\"The Rise of Social Media Influencers\">The Rise of Social Media Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.followeraudit.com\/blog\/the-impact-of-social-media-influencers-on-student-lifestyle-and-spending-habits\/#Lifestyle_Changes_Inspired_by_Influencers\" title=\"Lifestyle Changes Inspired by Influencers\">Lifestyle Changes Inspired by Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.followeraudit.com\/blog\/the-impact-of-social-media-influencers-on-student-lifestyle-and-spending-habits\/#The_Impact_on_Student_Spending_Habits\" title=\"The Impact on Student Spending Habits\">The Impact on Student Spending Habits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.followeraudit.com\/blog\/the-impact-of-social-media-influencers-on-student-lifestyle-and-spending-habits\/#The_Psychology_Behind_Influencer_Marketing\" title=\"The Psychology Behind Influencer Marketing\">The Psychology Behind Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.followeraudit.com\/blog\/the-impact-of-social-media-influencers-on-student-lifestyle-and-spending-habits\/#Navigating_the_Influencer_Landscape\" title=\"Navigating the Influencer Landscape\">Navigating the Influencer Landscape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.followeraudit.com\/blog\/the-impact-of-social-media-influencers-on-student-lifestyle-and-spending-habits\/#The_Role_of_Educational_Institutions\" title=\"The Role of Educational Institutions\">The Role of Educational Institutions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.followeraudit.com\/blog\/the-impact-of-social-media-influencers-on-student-lifestyle-and-spending-habits\/#Positive_Influences_and_Opportunities\" title=\"Positive Influences and Opportunities\">Positive Influences and Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.followeraudit.com\/blog\/the-impact-of-social-media-influencers-on-student-lifestyle-and-spending-habits\/#The_Future_of_Influencer_Impact_on_Students\" title=\"The Future of Influencer Impact on Students\">The Future of Influencer Impact on Students<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.followeraudit.com\/blog\/the-impact-of-social-media-influencers-on-student-lifestyle-and-spending-habits\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Rise_of_Social_Media_Influencers\"><\/span><span lang=\"EN\">The Rise of Social Media Influencers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]Social media influencers are a new kind of voice in our ecosystem of opinion-givers. They\u2019re people who have gained some mode of prominence \u2013 in which others can come to trust them \u2013 by repeatedly sharing their thoughts on a subject (on, say, beauty, style, dieting, travel) with others. They post to social media, via their feed, their story or a video clip, and the audience engages with them, hears from them, sees a little bit of what they\u2019re up to, learns from them about a product or a trick that\u2019ll make them happier.<\/p>\n<p>Such influencers may act as the kind of role models \u2013 someone on a path to achieving a dream \u2013 or a trusted source that students (especially vulnerable and impressionable teens) need at this particular point in their development. Given the informal nature of influencer videos, they can be perceived as reachable and relatable, and content might be more appealing to younger audiences who have a sense of intimacy with the content creators they follow.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Lifestyle_Changes_Inspired_by_Influencers\"><\/span><span lang=\"EN\">Lifestyle Changes Inspired by Influencers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]The most dramatic way that social media influencers affect students is by influencing them to change their lifestyles. For instance, many creators lift certain types of lifestyles and promote those on their respective social media channels. Students who are trying to find their identity can find this kind of content particularly appealing. This can range from eating and exercise habits to fashion and social life styles.<\/p>\n<p>The impact of social media influencers on student lifestyle and spending habits is profound, making it essential to read the <a href=\"https:\/\/www.linkedin.com\/pulse\/top-6-case-study-writing-services-expert-review-gloria-kopp-mmmwf\">best case study writing services review<\/a> for guidance on exploring this topic in-depth. For instance, health and fitness influencers may help students eat more healthy or start an exercise regimen. Fashion influencers could impact what someone chooses to wear or what their style is. Travel influencers might inspire students to focus on experiences and adventure, which could impact which study abroad program they choose or where they go for the weekend.<\/p>\n<p>Running beneath the positive influences, such as those encouraging students to explore new pastimes, opportunities and ways of being, can be an undercurrent of unrealistic expectations: curated Instagram lives often represent not the \u2018real\u2019 experience of student life and, in comparison with those influencers, students can feel inadequate or pressured to perform in certain ways or meet imaginary ideals.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"The_Impact_on_Student_Spending_Habits\"><\/span><span lang=\"EN\">The Impact on Student Spending Habits<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]One of the most noticeable effects of these influencers on the behavior of students might be seen in their spending habits. Influencers often endorse products they use through sponsored content and affiliate marketing, and this type of advertising can be quite powerful when it&#8217;s coming from someone who the audience already trusts.<\/p>\n<p>Students, who likely have a lower disposable income, might be more likely to buy something recommended by their favorite influencer, going from cheaper items like make-up or phone accessories to more expensive ones like electronic items or clothing.<\/p>\n<p>Trend pressure to fit in and own the latest goods and services results in impulse purchases. Numerous students shared that social pressures to own certain products and to emulate influencers create an expectation that results in impulse purchases \u2013 often by using or asking Mom or Dad\u2019s credit card without parental consent, which exposes the debtor to long-term consequences.<\/p>\n<p>Common categories of influencer-promoted products and their potential impact on student spending:[\/vc_column_text][vc_column_text]\n<table id=\"tablepress-20\" class=\"tablepress tablepress-id-20 tablepress-responsive\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><strong>Product Category<\/strong><\/th><th class=\"column-2\"><strong>Examples<\/strong><\/th><th class=\"column-3\"><strong>Potential Impact on Student Spending<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Fashion<\/td><td class=\"column-2\">Clothing, accessories, shoes<\/td><td class=\"column-3\">High - frequent purchases, brand consciousness<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Beauty<\/td><td class=\"column-2\">Makeup, skincare products<\/td><td class=\"column-3\">Moderate to High - regular replenishment needed<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Technology<\/td><td class=\"column-2\">Smartphones, laptops, gadgets<\/td><td class=\"column-3\">High - expensive, but less frequent purchases<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Food &amp; Drink<\/td><td class=\"column-2\">Meal kits, specialty foods, energy drinks<\/td><td class=\"column-3\">Moderate - recurring costs can add up<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Fitness<\/td><td class=\"column-2\">Gym memberships, workout gear, supplements<\/td><td class=\"column-3\">Moderate to High - initial investment and ongoing costs<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Travel<\/td><td class=\"column-2\">Luggage, travel accessories, experiences<\/td><td class=\"column-3\">Variable - can be very high for major trips<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-20 from cache -->[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"The_Psychology_Behind_Influencer_Marketing\"><\/span><span lang=\"EN\">The Psychology Behind Influencer Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]To explain why influencer marketing appeals so strongly to students, we need to look into psychology \u2013 specifically the principle of social proof. This is the tendency people have to look to others\u2019 behavior as an indicator of the correct behavior for a particular situation. If someone is doing something, it must be the right thing to do. Students feel an inclination to follow the influencers\u2019 example.<\/p>\n<p>Furthermore, the parasocial relationships that develop between influencers and followers make product endorsements seem less like commercial ads and more like advice from a friend. This makes students vulnerable to influencer-endorsed products and lifestyles.<\/p>\n<p>The other psychological factor at play is FOMO (the fear of missing out) \u2013 if influencers make people feel that they must \u2018hurry up\u2019 to partake in a product or experience because it won\u2019t always be available like that, students can feel that they won\u2019t have the same experiences as their friends if they don\u2019t do so too.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Navigating_the_Influencer_Landscape\"><\/span><span lang=\"EN\">Navigating the Influencer Landscape<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]Meanwhile, it\u2019s not true that all social media influencers are darkening the lifestyles and spending habits of students. Important numbers of influencers have messages about what it means to be a good, altruistic consumer, with many focusing on self-care, education or getting ahead. The challenge for students is to become increasingly sophisticated in their critical and responsible engagement with these messages.<\/p>\n<p>But developing media literacy skills \u2013 including a knowledge of how influencer marketing works, the capacity to spot sponsored content from genuine endorsements or reviews, and to recognise \u2018curated reality\u2019 as opposed to ordinary experience \u2013 is more vital for Generation Z than ever before.<\/p>\n<p>Financial literacy is also crucial. Students should be encouraged to be smart shoppers, learning how to budget and how to think about what they\u2019re trying to buy. How a student thinks about paying for something \u2013 is she learning the difference between needs and wants? \u2013 and thinking ahead about the impact of her purchases in the long term will help her to make smarter purchases.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"The_Role_of_Educational_Institutions\"><\/span><span lang=\"EN\">The Role of Educational Institutions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]They can also help by offering lessons on social media, strengthening the mindset of students, and providing them with tools and guidelines to help them maneuver through this influencer-driven digital space. Some colleges and universities have recently introduced courses in media and financial literacy. Students can benefit from such courses and become better equipped to discern the influences they are exposed to on social media, and to make informed choices around their identity and spending habits.<\/p>\n<p>For some schools, the solution is bringing speakers \u2013 sometimes the influencers themselves, and sometimes social media experts \u2013 in to talk to students about the realities of the job in the context of a booming influencer business.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Positive_Influences_and_Opportunities\"><\/span><span lang=\"EN\">Positive Influences and Opportunities<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]This is not to say that social media personalities and their influence are not wholly positive. Plenty of influencers encourage their followers \u2013 who happen to be mostly students \u2013 to get involved with causes, raise awareness for social issues or engage with civics in their communities. According to a report in The Atlantic on the influence of \u2018Aunt Becky\u2019 (the college admissions fraudster did not simply steal students\u2019 spots in university, she took over their social media feeds), the very phenomenon that enabled her predatory scheme can also lead to more students volunteering, donating, engaging in activism and serving in their communities.<\/p>\n<p>Furthermore, the growth of an influencer economy has opened up new career opportunities for young people. Plenty of students are using content creation as a side hustle or even a primary career path. Many more are studying digital marketing, video production or social media management, or hoping to do so in the future.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"The_Future_of_Influencer_Impact_on_Students\"><\/span><span lang=\"EN\">The Future of Influencer Impact on Students<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]This pattern of influence is already changing as social media evolves, creating new opportunities for platforms and technologies such as virtual and augmented reality to bring influencers and student audiences closer together.<\/p>\n<p>But there is also growing emphasis on micro-influencers, who have smaller but more engaged followings. These tend to be people with a narrower and deeper focus, who can generate more specific content and recommendations. In the case of students, they might prove more diverse and relevant.[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span lang=\"EN\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]Social media influencers have both positive and negative influences on students&#8217; lifestyles and spending habits as they can inspire positive changes or encourage unrealistic expectations and problematic spending habits.<\/p>\n<p>On the one hand, influencers often prevent students from making harmful life choices by the simple virtue of influencing them. For example, an influencer who promotes a healthy lifestyle can inspire someone otherwise inclined to follow dangerous habits to adopt a lifestyle that prioritizes their well-being. Moreover, influencers can provide access to important information for those who might otherwise struggle to acquire it.<\/p>\n<p>Social media influencers can result in unrealistic expectations and problematic spending habits. For instance, an influencer who promotes excessive indulgence in luxurious items can cause much harm by encouraging others to overspend and adopt unhealthy spending habits, which can lead to financial difficulties in the long term.<\/p>\n<p>And as the influencer industry grows and changes, students will need these skills more than ever. The future of the influencer industry depends on kids being able to engage with it in a responsible way, and students are the ones who ultimately benefit by developing the kind of media and financial literacies that allow for thoughtful and critical engagement. By teaching students to think critically, to be wary of the influences that may be trying to sell them things, and to have a healthy, balanced relationship with social media, we can help them to cultivate the skills to make the most of influencer culture while minimizing its negativities.<\/p>\n<p>Ideally, what we want is for students to consider the advice of influencers a part of a wider set of information they use to inform and influence their lifestyle and spending choices. We want them to absorb all the positive aspects of what has been branded on its own as influencer culture and then act accordingly \u2013 without sacrificing their personal finances or personal authenticity.[\/vc_column_text][\/vc_column][\/vc_row]\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; 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