{"id":2863,"date":"2025-04-24T21:22:18","date_gmt":"2025-04-24T15:52:18","guid":{"rendered":"https:\/\/www.followeraudit.com\/blog\/?p=2863"},"modified":"2025-09-19T10:34:47","modified_gmt":"2025-09-19T05:04:47","slug":"your-guide-to-crypto-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.followeraudit.com\/blog\/your-guide-to-crypto-influencer-marketing\/","title":{"rendered":"Your Guide to Crypto Influencer Marketing"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;text_block_wrapper&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-9 vc_col-md-12&#8243;][image_with_animation image_url=&#8221;2867&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]<span class=\"TextRun SCXW176340890 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW176340890 BCX0\">Once restricted to tiny internet groups, crypto has grown into a worldwide <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW176340890 BCX0\">phenomena<\/span><span class=\"NormalTextRun SCXW176340890 BCX0\">. Rapid development of blockchain technology, decentralized finance<\/span><\/span><span class=\"TextRun SCXW176340890 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW176340890 BCX0\"> (DeFi), and digital assets demands innovative advertising strategies for crypto brands to differentiate themselves. When matched to the distinct culture and values of the crypto community, one of the most successful approaches nowadays is influencer marketing. From what it is to how to run a successful campaign, this article covers what you need to know about crypto influencer marketing.<\/span><\/span><span class=\"EOP SCXW176340890 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][vc_column_text]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69fd8b0b32232\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69fd8b0b32232\"  type=\"checkbox\" id=\"item-69fd8b0b32232\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.followeraudit.com\/blog\/your-guide-to-crypto-influencer-marketing\/#What_Is_Crypto_Influencer_Marketing\" title=\"What Is Crypto Influencer Marketing?\u00a0\">What Is Crypto Influencer Marketing?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.followeraudit.com\/blog\/your-guide-to-crypto-influencer-marketing\/#The_Importance_of_Influencer_Marketing_in_Crypto\" title=\"The Importance of Influencer Marketing in Crypto\u00a0\">The Importance of Influencer Marketing in Crypto\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.followeraudit.com\/blog\/your-guide-to-crypto-influencer-marketing\/#Simplifying_Concepts\" title=\"Simplifying Concepts\u00a0\">Simplifying Concepts\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.followeraudit.com\/blog\/your-guide-to-crypto-influencer-marketing\/#Filling_the_Hole_Left_by_Restricted_Advertising\" title=\"Filling the Hole Left by Restricted Advertising\u00a0\">Filling the Hole Left by Restricted Advertising\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.followeraudit.com\/blog\/your-guide-to-crypto-influencer-marketing\/#Main_Types_of_Crypto_Influencers\" title=\"Main Types of Crypto Influencers\u00a0\">Main Types of Crypto Influencers\u00a0<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.followeraudit.com\/blog\/your-guide-to-crypto-influencer-marketing\/#Mega-Influencers\" title=\"Mega-Influencers\u00a0\">Mega-Influencers\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.followeraudit.com\/blog\/your-guide-to-crypto-influencer-marketing\/#Macro-Influencer\" title=\"Macro-Influencer\u00a0\">Macro-Influencer\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.followeraudit.com\/blog\/your-guide-to-crypto-influencer-marketing\/#Micro-Influencer\" title=\"Micro-Influencer\u00a0\">Micro-Influencer\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.followeraudit.com\/blog\/your-guide-to-crypto-influencer-marketing\/#Nano-Influencer\" title=\"Nano-Influencer\u00a0\">Nano-Influencer\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.followeraudit.com\/blog\/your-guide-to-crypto-influencer-marketing\/#Tactics_for_Successful_Crypto_Influencer_Campaigns\" title=\"Tactics for Successful Crypto Influencer Campaigns\u00a0\">Tactics for Successful Crypto Influencer Campaigns\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.followeraudit.com\/blog\/your-guide-to-crypto-influencer-marketing\/#Endnote\" title=\"Endnote\u00a0\">Endnote\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Crypto_Influencer_Marketing\"><\/span><span class=\"TextRun SCXW230750995 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230750995 BCX0\" data-ccp-parastyle=\"heading 2\">What Is Crypto Influencer Marketing?<\/span><\/span><span class=\"EOP SCXW230750995 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]<span data-contrast=\"none\">Crypto influencer marketing is all about teaming up with people who have significant sway in the world of digital currencies. These people range across media, from newsletter writers, podcast creators, X platform personalities, and YouTube celebrities, and they bring more people into the fold of crypto projects. <\/span><a href=\"https:\/\/www.followeraudit.com\/blog\/the-impact-of-social-media-influencers-on-student-lifestyle-and-spending-habits\/\">These influencers<\/a><span data-contrast=\"none\"> can create hype, credibility, and discussion around a crypto company by promoting ideas and opinions through their platforms.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Unlike influencer campaigns, which usually center on lifestyle and entertainment, crypto influencers are highly grounded in community trust, analysis, and education. Their audience often seeks their directions, the latest technologies, and project assessments.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Influencer_Marketing_in_Crypto\"><\/span><span class=\"TextRun SCXW125418566 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125418566 BCX0\" data-ccp-parastyle=\"heading 2\">The Importance of Influencer Marketing in Crypto<\/span><\/span><span class=\"EOP SCXW125418566 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]\n<h3><span class=\"ez-toc-section\" id=\"Simplifying_Concepts\"><\/span><span data-contrast=\"none\">Simplifying Concepts<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">Crypto influencers reduce complex concepts such as sm<\/span><span data-contrast=\"none\">art contracts, DeFi platforms, and blockchains to bite-sized chunks of content that make your project understandable to regular people who might be newcomers to the industry. For instance, they can guide new investors on where to <\/span><a href=\"https:\/\/www.kraken.com\/prices\/ethereum\">learn how to buy Ethereum easily and safely<\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{}\"> They may also provide real-time insights on exchange rates, helping followers <a href=\"https:\/\/www.bybit.eu\/en-EU\/convert\/eur-to-eth\/\">track conversions like EUR to ETH for smarter investment<\/a> decisions.<br \/>\n<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Filling_the_Hole_Left_by_Restricted_Advertising\"><\/span><span data-contrast=\"none\">Filling the Hole Left by Restricted Advertising<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">As conventional advertising modes are used to limit or shut off crypto promotion, influencer platforms offer an alternative that is effective and reliable. Their site enables organic, trusted publicity, leading to awareness and engagement.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Main_Types_of_Crypto_Influencers\"><\/span><span class=\"TextRun SCXW143216031 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW143216031 BCX0\" data-ccp-parastyle=\"heading 2\">Main Types of Crypto Influencers<\/span><\/span><span class=\"EOP SCXW143216031 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]<a href=\"https:\/\/www.investopedia.com\/crypto-influencers-you-should-follow-5224141\">Crypto influencers<\/a><span data-contrast=\"auto\"> can be classified based on the extent of their participation and their audience size. Here are the four main types:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mega-Influencers\"><\/span><span data-contrast=\"none\">Mega-Influencers<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">These celebrities or well-known public figures in the crypto or tech sector usually have more than a million followers. They provide great exposure, but interaction may suffer due to their wide readership.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Macro-Influencer\"><\/span><span data-contrast=\"none\">Macro-Influencer<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">With hundreds of thousands of followers, they&#8217;re ideal for creating widely diffused brand exposure. Many view them as pioneers ideal for connecting with more regular cryptocurrency followers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Micro-Influencer\"><\/span><span data-contrast=\"none\">Micro-Influencer<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">They have followings between a few thousand and about 100K and specialize in particular niche, therefore providing more engagement rates. They are good for society building and trust since their content is typically more intellectual and thorough.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nano-Influencer\"><\/span><span data-contrast=\"none\">Nano-Influencer<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">These influencers usually have less but a close following, usually fewer than 10K followers. Their suggestions seem more personal and genuine, so potential strong word-of-mouth advertisement and grassroots support vary.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Tactics_for_Successful_Crypto_Influencer_Campaigns\"><\/span><span class=\"TextRun SCXW87914481 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW87914481 BCX0\" data-ccp-parastyle=\"heading 2\">Tactics for Successful Crypto Influencer Campaigns<\/span><\/span><span class=\"EOP SCXW87914481 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]<span data-contrast=\"auto\">Begin first with a precise objective. Whether you want to drive traffic, raise signups, or launch a new token, it is vital to clearly define what success looks like. Track the performance of your campaign using metrics such as conversion, click-through rate, and engagement rate. Using <\/span><span data-contrast=\"none\">UTM codes or personalized landing pages helps you closely track influencer-driven outcomes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Concentrate on generating important educational material since viewers react best when influencers outline how a project operates, what distinguishes it, and how consumers may participate. Encourage influencers to emphasize your plan&#8217;s practical applications, benefits, and use cases rather than forcefully sell.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Endnote\"><\/span><span class=\"TextRun SCXW166672213 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW166672213 BCX0\" data-ccp-parastyle=\"heading 2\">Endnote<\/span><\/span><span class=\"EOP SCXW166672213 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text]<span class=\"TextRun SCXW70933606 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW70933606 BCX0\">Selecting the ideal influencer and concentrating on strategic, value-driven material allows you to meet and engage your desired audience. Crypto influencer marketing is a strong means to <\/span><span class=\"NormalTextRun SCXW70933606 BCX0\">establish<\/span><span class=\"NormalTextRun SCXW70933606 BCX0\"> trust, inform users, and grow the visibility of your project. If done correctly, this could be a long-term benefit to your brand&#8217;s expansion in the crypto space.\u00a0<\/span><\/span><span class=\"EOP SCXW70933606 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; 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