{"id":331,"date":"2021-02-04T11:38:30","date_gmt":"2021-02-04T11:38:30","guid":{"rendered":"https:\/\/www.followeraudit.com\/blog\/?p=331"},"modified":"2023-09-13T07:25:27","modified_gmt":"2023-09-13T07:25:27","slug":"how-to-find-micro-influencers","status":"publish","type":"post","link":"https:\/\/www.followeraudit.com\/blog\/how-to-find-micro-influencers\/","title":{"rendered":"What are Micro-Influencers and Why You Need Them?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”text_block_wrapper ” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-lg-9 vc_col-md-12″][image_with_animation image_url=”344″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]Influencer marketing is one of the most effective and sought-after paid marketing channels. Influencers can help you promote your brand, generate awareness, and increase conversion rates. Today almost every individual seeks the opinion of an influencer or expert in the industry before making a purchase decision. Although, the influencer marketing landscape is slowly getting centralized and new kinds of influencers have appeared in the industry; ‘micro-influencers’.<\/p>\n

I am sure influencer marketing is not a new term for an avid social media user. Brands and marketers relied heavily on influencers to promote their brand amid the worldwide pandemic. The total investment in influencer marketing was $8 billion in 2019. The number is expected to go up to $15 billion by 2020. Influencer marketing is growing at a very rapid pace and for good reason. New businesses no longer have to wait 6-12 months before they start getting customers. Collaborating with the right influencer can help you reach your target audience and generate brand awareness. But influencer marketing is also going through some changes. The introduction of micro-influencers has opened up new opportunities for brands and marketers.<\/p>\n

In this post, we are going to discuss what are micro-influencers and how they can be leveraged to increase your brand\u2019s social media presence and conversions.[\/vc_column_text][vc_custom_heading text=”What are micro-influencers?” use_theme_fonts=”yes”][vc_column_text]A micro-influencer is usually a social media influencer that has between 1,000-10,000 followers on their social profiles. These influencers build their community by operating in a niche rather than aiming at a broader scale of influence.<\/p>\n

The influencer marketing space is already crowded with big names. New users have to select and stick to a niche to stand out from the rest. While these influencers have a smaller audience size, they possess a highly engaging audience. Sticking to a specific niche makes them stand out as an industry expert. Their opinions and reviews are widely sought-after by the community.<\/p>\n

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Friend of Barbour, @SugSean<\/a>, has shown us how he is styling his Barbour Quilted Lutz Waxed Jacket this #BarbourChristmas<\/a> with his favourite four-legged pup. Discover our Christmas story: https:\/\/t.co\/TchD1kGlL9<\/a> pic.twitter.com\/i0D61HpZmb<\/a><\/p>\n

\u2014 barbour (@Barbour) December 20, 2020<\/a><\/p><\/blockquote>\n

https:\/\/platform.twitter.com\/widgets.js<\/a><\/p>\n

Micro-influencers try to reach a finely targeted audience rather than the audience worldwide. they offer better engagement and conversions when compared to influencers with large follower counts. The followers of established influencers consist of a wide variety of users with varied interests. Whereas, the posts of micro-influencers are targeted towards niche audiences and derive better results due to followers with very similar interests.[\/vc_column_text][vc_custom_heading text=”Benefits of Micro-Influencers” use_theme_fonts=”yes”][vc_column_text]Now that your what micro-influencers are, let\u2019s discuss the benefits of collaborating with micro-influencers.<\/p>\n

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