{"id":611,"date":"2021-07-21T14:18:53","date_gmt":"2021-07-21T14:18:53","guid":{"rendered":"https:\/\/www.followeraudit.com\/blog\/?p=611"},"modified":"2023-09-13T06:20:17","modified_gmt":"2023-09-13T06:20:17","slug":"identify-fake-influencers","status":"publish","type":"post","link":"https:\/\/www.followeraudit.com\/blog\/identify-fake-influencers\/","title":{"rendered":"Influence on Sale: Saving Influencer Marketing from Fake Influencers"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column][vc_column right_padding_desktop=”40″ right_padding_tablet=”0″ right_padding_phone=”0″ top_margin=”-230″ top_margin_tablet=”-180″ top_margin_phone=”-130″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”text_block_wrapper ” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_col-lg-9 vc_col-md-12″][image_with_animation image_url=”616″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]The social media ecosystem is rapidly expanding and plays an important role in determining consumer choices. The global pandemic has increased social media usage even more. Because traditional marketing methods are no longer successful, every brand must use social media marketing. This led to a massive surge in influencer marketing spending. But what if you end up spending your money on fake influencers? What if you become a victim of influencer fraud?<\/p>\n

According to research undertaken by the cybersecurity firm Cheq, 15% of influencer marketing investments result in losses due to influencer fraud. Brands spent roughly $9.7 billion on influencers. That amounts to 1.5 billion dollars lost due to influencer fraud.<\/p>\n

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