{"id":865,"date":"2022-08-18T14:02:20","date_gmt":"2022-08-18T14:02:20","guid":{"rendered":"https:\/\/www.followeraudit.com\/blog\/?p=865"},"modified":"2023-09-13T04:55:58","modified_gmt":"2023-09-13T04:55:58","slug":"trending-and-narrow-hashtags-which-is-better-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.followeraudit.com\/blog\/trending-and-narrow-hashtags-which-is-better-for-small-businesses\/","title":{"rendered":"Trending and Narrow Hashtags: Which Is Better for Small Businesses?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column right_padding_desktop=&#8221;40&#8243; right_padding_tablet=&#8221;0&#8243; right_padding_phone=&#8221;0&#8243; top_margin=&#8221;-230&#8243; top_margin_tablet=&#8221;-180&#8243; top_margin_phone=&#8221;-130&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;text_block_wrapper &#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-9 vc_col-md-12&#8243;][image_with_animation image_url=&#8221;866&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]<span style=\"font-weight: 400\">Hashtags are a vital component of business media representation. Small businesses can win the race for customers&#8217; attention because they have used a <\/span><a href=\"https:\/\/awario.com\/blog\/find-instagram-hashtags\/\"><span style=\"font-weight: 400\">trending Instagram hashtag<\/span><\/a><span style=\"font-weight: 400\">. Nevertheless, is the strategy for this success all about following trends? Let&#8217;s analyze how popular and unique hashtags may influence your business representation in media.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f52263928c6\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f52263928c6\"  type=\"checkbox\" id=\"item-69f52263928c6\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.followeraudit.com\/blog\/trending-and-narrow-hashtags-which-is-better-for-small-businesses\/#Trending_Hashtags_for_Small_Businesses\" title=\"Trending Hashtags for Small Businesses\">Trending Hashtags for Small Businesses<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.followeraudit.com\/blog\/trending-and-narrow-hashtags-which-is-better-for-small-businesses\/#Positives\" title=\"Positives\">Positives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.followeraudit.com\/blog\/trending-and-narrow-hashtags-which-is-better-for-small-businesses\/#Negatives\" title=\"Negatives\">Negatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.followeraudit.com\/blog\/trending-and-narrow-hashtags-which-is-better-for-small-businesses\/#So_should_a_small_business_focus_on_trending_hashtags\" title=\"So, should a small business focus on trending hashtags?\">So, should a small business focus on trending hashtags?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.followeraudit.com\/blog\/trending-and-narrow-hashtags-which-is-better-for-small-businesses\/#Narrow_Hashtags_for_Small_Businesses\" title=\"Narrow Hashtags for Small Businesses\">Narrow Hashtags for Small Businesses<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.followeraudit.com\/blog\/trending-and-narrow-hashtags-which-is-better-for-small-businesses\/#Positives-2\" title=\"Positives\">Positives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.followeraudit.com\/blog\/trending-and-narrow-hashtags-which-is-better-for-small-businesses\/#Negatives-2\" title=\"Negatives\">Negatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.followeraudit.com\/blog\/trending-and-narrow-hashtags-which-is-better-for-small-businesses\/#Should_I_focus_on_narrow_hashtags_then\" title=\"Should I focus on narrow hashtags then?\u00a0\">Should I focus on narrow hashtags then?\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.followeraudit.com\/blog\/trending-and-narrow-hashtags-which-is-better-for-small-businesses\/#The_Solution_Small_Businesses_Can_Mix_those_Tags\" title=\"The Solution: Small Businesses Can Mix those Tags!\">The Solution: Small Businesses Can Mix those Tags!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.followeraudit.com\/blog\/trending-and-narrow-hashtags-which-is-better-for-small-businesses\/#Extra_Tip_Do_Not_Forget_About_Locations\" title=\"Extra Tip: Do Not Forget About Locations\">Extra Tip: Do Not Forget About Locations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.followeraudit.com\/blog\/trending-and-narrow-hashtags-which-is-better-for-small-businesses\/#Final_Words\" title=\"Final Words\">Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Trending_Hashtags_for_Small_Businesses\"><\/span><strong>Trending Hashtags for Small Businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Suppose you have used your <\/span><a href=\"https:\/\/awario.com\/blog\/twitter-analytics-tools-to-set-up-a-marketing-strategy\/\"><span style=\"font-weight: 400\">Twitter analizer<\/span><\/a><span style=\"font-weight: 400\"> and fished out the hottest hashtags. How can they help your business, and what negatives might there be?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Positives\"><\/span><strong>Positives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>Your business enters a big competition for attention. <\/b><span style=\"font-weight: 400\">Even if your posts do not appear in the hottest section, they might interest users who look at the most recent updates.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Trending hashtags for business contribute to visibility. <\/b><span style=\"font-weight: 400\">Thousands of people tap on the trending hashtag to see more photos, read more thoughts, and so on. Of course, the flow of thousands will bring you only a hundred interested people. And, after time, only a dozen of them will remain. But that is still a dozen more than zero.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Your business demonstrates trendiness. <\/b><span style=\"font-weight: 400\">Entering such informational flows may show that your business embraces novelties and is up-to-date.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Negatives\"><\/span><strong>Negatives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The negatives of using trending hashtags for business are not that dramatic. However, they should be considered to draw the right conclusions.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>A lot of businesses use trending hashtags.<\/b><span style=\"font-weight: 400\"> So, you will become just one more in the big crowd.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>More significant companies with deeper marketing pockets will outcompete you by paying for ads.<\/b><span style=\"font-weight: 400\"> They will be on top of the feed, and you will be where you are \u2013 among other regular posts.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>The popularity of a hashtag means that people use it to discuss various topics.<\/b><span style=\"font-weight: 400\"> The connection with your business might become blurred amid all this noise.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"So_should_a_small_business_focus_on_trending_hashtags\"><\/span><strong>So, should a small business focus on trending hashtags?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">As a rule, no. Trending hashtags might be about memes when your offers are for traditional and extra serious people. Moreover, the informational volume is immense. So, your posts are likely to merge with all other materials. Still, trending hashtags will not hurt because there is always a chance to reach at least some engaged people.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Narrow_Hashtags_for_Small_Businesses\"><\/span><strong>Narrow Hashtags for Small Businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-867 aligncenter\" src=\"https:\/\/i0.wp.com\/www.followeraudit.com\/blog\/wp-content\/uploads\/2022\/08\/the-ultimate-guide-to-twitter-hashtags.jpg?resize=651%2C343&#038;ssl=1\" alt=\"guide-to-twitter-hashtags\" width=\"651\" height=\"343\" srcset=\"https:\/\/i0.wp.com\/www.followeraudit.com\/blog\/wp-content\/uploads\/2022\/08\/the-ultimate-guide-to-twitter-hashtags.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.followeraudit.com\/blog\/wp-content\/uploads\/2022\/08\/the-ultimate-guide-to-twitter-hashtags.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.followeraudit.com\/blog\/wp-content\/uploads\/2022\/08\/the-ultimate-guide-to-twitter-hashtags.jpg?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.followeraudit.com\/blog\/wp-content\/uploads\/2022\/08\/the-ultimate-guide-to-twitter-hashtags.jpg?resize=1536%2C806&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.followeraudit.com\/blog\/wp-content\/uploads\/2022\/08\/the-ultimate-guide-to-twitter-hashtags.jpg?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 651px) 100vw, 651px\" data-recalc-dims=\"1\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">Now let us switch to less popular hashtags that still gather some interested users. Can those be the best tool for small businesses in this aspect?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Positives-2\"><\/span><strong>Positives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>Narrow hashtags add specifics that make your business more visible.<\/b><span style=\"font-weight: 400\"> For example, imagine you have a small pizzeria in Brooklyn. If you use the hashtag &#8220;#food,&#8221; your post will seem lost among others. But if you use the narrower and more specific hashtag &#8220;#pizzaBrooklyn,&#8221; it will appear in the feed of those interested in this product. The specificity of a narrow hashtag is its advantage. It is easier to become a big fish in a small pond than in an ocean. With narrow hashtags, you need fewer posts to be on top and, consequently, in the feed of many users.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Less competition. <\/b><span style=\"font-weight: 400\">So, buying ads next to a narrow hashtag is much cheaper than a popular one.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Narrow hashtags focus the attention of users on your business. <\/b><span style=\"font-weight: 400\">The specificity of such tags allows you to reach the target audience with each post and interest them in what you do or sell more.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Narrow hashtags place your content in categories where it should be.<\/b><span style=\"font-weight: 400\"> That small constituent is a part of the general concept, and they make your page more holistic. Moreover, it may help you connect with business doers focusing on resembling projects. Since both businesses are small, you can become partners and friends instead of competitors!<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Negatives-2\"><\/span><strong>Negatives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>The main downside to narrow hashtags is that they are&#8230; too narrow. <\/b><span style=\"font-weight: 400\">If a hashtag is too broad, it becomes useless because of the vast competition. But if it is too narrow, it might limit your reach so much that no one will ever see your content. You must find the perfect middle between &#8220;too general&#8221; and &#8220;too specific.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>The lack of an engaged audience is the most significant drawback. <\/b><span style=\"font-weight: 400\">The point of using hashtags is to reach people who would be interested in your content. There might be very little numbers of interested users. You will get no feedback if you post under a hashtag no one uses.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Should_I_focus_on_narrow_hashtags_then\"><\/span><span style=\"font-weight: 400\">Should I focus on narrow hashtags then?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Yet again, if yes, then not entirely. Like trendy ones, narrow hashtags have solid negatives that might hinder your representation.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Solution_Small_Businesses_Can_Mix_those_Tags\"><\/span><strong>The Solution: Small Businesses Can Mix those Tags!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Social media is a resilient and borderless space! So, your business social media pages may have both popular and trending with narrow and rare tags. But also, you can modify them how you please! For instance, suppose your offer is magical products like tarot cards, candles, and crystals. Compare:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The most trending ones: #witch #candles #wicca #witchcraft #crystals #magic #tarot<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Narrow ones: #magiccandlewitch #witchprehnitecrystals #prehnitwitchejewelry #raidertarotcards<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Modified: #witchystuff #witchcandle #prehnitejewelry #tarotcards<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The first one has many posts, the second one has a few, and the third one has average numbers. Mix them for maximum reach, and enjoy comments asking about how much your offer is!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Extra_Tip_Do_Not_Forget_About_Locations\"><\/span><strong>Extra Tip: Do Not Forget About Locations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Mentioning your location in a hashtag can alter the whole situation. It can be a separate tag, which you may mix with your keyword. For instance, #cars, #texas, and #texascars are three principally different categories \u2014 and you may make your post appear in each. But you may add that only in the geolocation and let it be.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But event-related location tags are another story. If your business has an event, it is advisable to mention the location in tags. For instance, you present your custom craft at a festival in Florida. Posting a picture with tags like #festival and #craft is insufficient. But adding the hashtag #craftfestivalflorida2022 will make all attendants see what you create!\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span><strong>Final Words<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Small businesses may not ponder on what is better: trending hashtags or narrow ones. You can use both and get maximum reach! The perfect strategy is to mix those tags, add locations, and use them moderately. And your small business may become a small trend very soon!<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Hashtags are a vital component of business media representation. Small businesses can win the race for customers\u2019 attention because they have used a trending Instagram hashtag. Nevertheless, is the strategy for this success all about following trends? Let\u2019s analyze how popular and unique hashtags may influence your business representation in media.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trending and Narrow Hashtags: Which Is Better for Small Businesses? - FollowerAudit<\/title>\n<meta name=\"description\" content=\"The Internet is big, and it can be tough to stand out from the crowd. That&#039;s where hashtags come in! But which is better for small businesses: trendy or narrowly-focused? Here is the answer!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.followeraudit.com\/blog\/trending-and-narrow-hashtags-which-is-better-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trending and Narrow Hashtags: Which Is Better for Small Businesses? - FollowerAudit\" \/>\n<meta property=\"og:description\" content=\"The Internet is big, and it can be tough to stand out from the crowd. That&#039;s where hashtags come in! But which is better for small businesses: trendy or narrowly-focused? 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