How to’s and tips and tricks

Twitter began as a micro-blogging platform, but it is now one of the most influential social media platforms and an excellent marketing tool. Therefore, if you have customers on Twitter,…

Consumers are seven times more inclined to trust a social media follower than a celebrity, according to a new study. There’s no doubt about it: Influencer marketing is effective. Many…

In 2016, Twitter took a drastic step and removed a ton of inactive Twitter accounts. The goal was to remove the users that do not interact and make the platform…

Be it Twitter or any other social media platform, increasing the number of followers is the goal for every brand and marketer. While adding new followers is important, so is…

The follower count is no longer the most important metric for marketers. But that does not make it insignificant, it still holds great value. The first metric that your target…