If the Devumi expose followed by Twitter's fake follower purge has taught us anything is that a high follower count doesn't necessarily mean high engagement. Brands and marketers often face…
Shivam SinghApril 5, 2021
Twitter is one of the most prominent front-runners in the social media marketing landscape. But what’s more interesting about Twitter is the fact that it promotes the use of bots.…
Shivam SinghMarch 23, 2021
Currently, Twitter has over 330 monthly million active out of which over 186 million check Twitter multiple times each day. Twitter has evolved from being a micro-blogging platform to a…
Shivam SinghMarch 11, 2021
Social networking and micro-blogging platforms have expanded in popularity. These platforms no longer just help people connect with others they are now the new marketing giants. Amid the worldwide pandemic,…
Shivam SinghMarch 11, 2021
Twitter has evolved, and now it’s much more than just a micro-blogging platform. On January 15th, 2009, a Twitter user uploaded a picture of a plane crash-landing in the Hudson…
Shivam SinghMarch 4, 2021
Brands and marketers spend a tremendous amount of resources and workforce to market their offerings on Twitter. But, if you have customers on Twitter, you need to know how effective…
Shivam SinghMarch 3, 2021
When you first start promoting your brand or yourself as an influencer on Twitter, it is easy to keep track of your followers. You can identify new followers and track…
Shivam SinghFebruary 19, 2021
When it comes to social media presence, Barack Obama dominates on Twitter, one of the most influential social media platforms. Twitter is also considered the fastest and reliable news source…
Shivam SinghFebruary 18, 2021
The increasing popularity of influencer marketing has given rise to a major issue for brands and marketers, "influencer fraud". Today, over 30% of conversions result after seeking opinions of the…
Shivam SinghFebruary 16, 2021