Twitter has long established itself as one of the leading and most influential social media platforms. It is also an excellent marketing tool that can help businesses promote their brand,…
Shivam SinghOctober 3, 2021
The increasing popularity of influencer marketing has given rise to a major issue for brands and marketers, "influencer fraud". Today, over 30% of conversions result after seeking opinions of the…
Shivam SinghSeptember 23, 2021
Identifying and eliminating Twitter bots has always been a major concern. The past couple of years alone has seen an enormous surge in the number of automated bot accounts. Twitter…
Shivam SinghSeptember 22, 2021
For anyone who wants to grow their Twitter presence and influence, measuring performance is an important part of their social strategy. Twitter analytics can provide key insights about what works,…
Shivam SinghSeptember 21, 2021
Increasing the number of Twitter followers is now one of the most popular social media goals. Because all Twitter accounts compete for the same attention, it's a race to see…
Shivam SinghSeptember 8, 2021
The social media ecosystem is rapidly expanding and plays an important role in determining consumer choices. The global pandemic has increased social media usage even more. Because traditional marketing methods…
Shivam SinghJuly 21, 2021
Twitter has evolved from a micro-blogging platform into a widely accepted communication medium. Politicians, celebrities, media agencies all leverage the massive reach of Twitter to spread their message far and…
Shivam SinghJuly 14, 2021
So Twitter has finally caught your interest and you want to know what all the fuss is about. However, as soon as you log in you are overwhelmed and confused…
Shivam SinghJune 18, 2021
If the Devumi expose followed by Twitter's fake follower purge has taught us anything is that a high follower count doesn't necessarily mean high engagement. Brands and marketers often face…
Shivam SinghJune 9, 2021