X (Twitter) is one of the most famous and used social media platforms. With over a billion total users and 561 million monthly active users, Twitter sees great traffic from people all around the world. At least 500 million tweets are posted daily on this platform.
However, growing your account isn’t easy on Twitter, thanks to all the competition, but if you can get a chunk of this large traffic on your Twitter profile, you can grow your brand easily on this platform. For this, you’ll need to increase Twitter followers on your account. You can easily buy bots’ Twitter followers or fake followers, but they pose a risk as X (Twitter) can suspend your account on the grounds of violations of its rules.
Therefore, to help you grow your profile on the platform and increase Twitter followers on your account, we brought this guide that will help you implement several strategies that will increase Twitter followers.
1. Improve Your Profile
Your Twitter profile should be complete with a relevant image, your/company’s name, a short bio, a header image, relevant URLs, etc. Your profile should describe why someone should follow you. Twitter users follow accounts for various reasons, some of them are –
- Teaching, tutorial, learning.
- Motivation, guidance.
- Humor, funny, entertaining.
- News, insights.
- Personal connection.
Optimize your profile in such a way that a new audience gets a reason to follow you. Check out the profiles of your competitors or someone with a large number of followers to get some ideas.
2. Promote Yourself
Promoting your Twitter profile works two ways – on and off the platform. Utilize other social media channels and your website to promote your Twitter account off-platform. Moreover, you can promote your Twitter on newsletters, business cards, ads, etc.
To promote yourself on Twitter, you can start replying to the top creators in your industry. Use the Twitter advanced search to find top posts and creators and follow them. To reply to their latest posts. Make sure to reply respectfully and share insights that might appeal to the creator as well as the audience.
You can further turn on the post notification of these creators to be the first to reply to their posts. You can easily increase Twitter followers.
3. Keep Posting
Posting good content regularly will easily help increase Twitter followers. Being consistent with good posts will keep your audience engaged and excited for more content. Keep a tight schedule of posting at least 1-2 posts a day, along with replying to the posts of the top creators.
Utilize different content types such as tweets, images, videos, etc. You can also use trending topics and hashtags on the platform to discuss in your posts, as X’s algorithm thrives on trends. Moreover, this strategy comes in handy when there is a lack of ideas for the content.
4. Stay Active
Just posting regularly doesn’t mean you are active on the platform. Keep exploring new things on X (Twitter), such as what topics are trending globally and in your industry. Keep engaging with random users; Twitter is the best platform for that, thanks to its conversational setup. Moreover, talking to the audience can help you identify their preferences and sentiments.
Moreover, you can also update your past content by reposting it with more comments or different hashtags. However, don’t be too excessive; post only relevant content within limits.
5. Use Analytics
With X Premium, you get access to analytics where you can monitor your growth, top content, etc. Here, you get ideas for your future content based on the past results of campaigns, hashtag usage, and content posted.
Spending some amount of time monitoring analytics gives a clear idea of current progress and future growth. You can also get such analytics from any third-party Twitter marketing tool. Tracking your progress can also motivate you to continue posting and growing on the platform.
6. Track Competition
Keeping an eye on your competitors can help you a lot in increasing Twitter followers. You can get content ideas and strategies from your competitors or top creators in your industry. Look out for the type of content your competitors or the campaigns they run.
Also, check who their target audience is and how they reply to their audience. Take ideas from their top-performing posts. Moreover, you can follow your competitors and even retweet their content to stay on the radar of their audience.
7. Follow People
The general rule among most social media platforms is that when you follow someone, they will follow you back. The same applies to X (Twitter), so try finding new influencers in your industry and build a relationship with them by following them, liking their content, and replying to it. This opens up a path to future collaborations that can benefit your Twitter profile.
There is a good chance that such people follow you back, bringing their audience to your profile and increasing your Twitter followers. Moreover, you can leverage the “Who to Follow” feature of X (Twitter) to follow relevant people.
8. Use Trending Hashtags
Hashtags are one of the most powerful features of X (Twitter) to gain high engagement. By using the trending hashtags in your tweets, you can reach a large audience and can even make your post viral. Research the top hashtags related to your industry and use them in your posts.
To find such relevant hashtags, look at the tweets of your competitors and take hashtag ideas from there. You can also create new hashtags that might go trending in your industry.
9. Attract Audience
You can attract many new followers by using certain strategies, such as conducting opinion polls, giveaways, follow-for-follow campaigns, and much more. A lot of brands use such strategies to keep their audience engaged while attracting a new audience.
For example, you can organize a giveaway and get the friends of your followers to follow your account. There is no guarantee that these new followers will stay permanent; however, a lot of them might. By conducting such fun events, your audience will stay loyal and look forward to your content.
You can further promote your products and services by marketing your brand on X (Twitter) via giveaways and contests. People love free stuff and might get their loved ones involved, providing your X (Twitter) profile with free marketing.
10. Use Twitte Ads
Twitter ads are one of the best ways to increase your Twitter followers. With Twitter ads, you get low cost-per-click rates and better marketing with high chances of your content ending up in the feed of potential audience.
Twitter ads promote your content smartly and target the audience based on engagement and keywords. Therefore, investing in Twitter ads can benefit your brand’s marketing and increase Twitter followers on your account.
Conclusion
X (Twitter) is a great platform for growing your brand, as marketing on Twitter isn’t rocket science. With such simple strategies as mentioned in this article, you can increase Twitter followers for your brand and attract new customers, increasing sales. By just creating a solid profile and staying active on the platform for a considerable period, you can create a strong presence in your industry and even become a leader. Therefore, keep interacting and connecting with people on X (Twitter) and create a strong community of followers for your brand.
Raghav is a talented content writer with a passion for creating informative and interesting articles. With a degree in English Literature, Raghav possesses an inquisitive mind and a thirst for learning. Raghav is a fact enthusiast who loves to unearth fascinating facts from a wide range of subjects. He firmly believes that learning is a lifelong journey and he is constantly seeking opportunities to increase his knowledge and discover new facts. So make sure to check out Raghav’s work for a wonderful reading.
