Twitter was initially introduced as a micro-blogging platform, but since then it has evolved into a marketing giant. It is an amazing and powerful platform that can help you generate awareness, increase brand engagement, connect with the target audience, and grow your business.
But, promoting your brand on Twitter and increasing your follower count is not as easy as it used to be a decade ago. I know there are those who will say that follower count is a vanity metric. But the fact is that we all want to grow Twitter follower counts for our brands.
A genuine and high follower count can help you build your brand’s credibility and establish your authority in the industry and on social media. A genuine follower base not only offers high engagement but also an increase in conversions and ROI for your brand.
Every brand and influencer wants to grow Twitter followers as quickly as possible. There are those that invest a lot of time, effort, and money, and then there are those that take the short route to success. Buying fake followers is against the guidelines of Twitter and if the user is identified engaging in such activities can get his/her account banned.
Brands and influencers should focus on steadily growing their Twitter followers and evaluating its authenticity at regular time intervals. This will help you cleanse fake and inactive followers from your account.
How to organically grow Twitter followers for your brand?
In this post, we are going to discuss how to grow Twitter followers for your brand. Let’s dive in,
Optimize your Twitter profile
First impressions matter! The first thing that users come across when they click on your handle is your profile. A poorly optimized profile won’t help you grow your followers count. Make sure to update your profile photo and header image with your company logo or any image associated with your brand, product, company.
Perfect your Twitter bio
Your Twitter bio is one of the most creative spaces or elements that you can leverage to create a great first impression and to guide traffic to your website. A bit of humor combined with a bit of creativity can help you promote your brand on Twitter.
Tweet more consistently to grow Twitter followers
You can get high engagement with a single post on platforms like Facebook and Twitter. But, Twitter thrives on real-time conversations. Brands on Twitter post at least 8-10 times a day to keep their followers engaged and interested in their content.
To stay relevant on Twitter, you have to post engaging content more frequently and consistently than you would on other social media channels. Check your past tweets to identify content topics that users like to engage with. Another great way to identify resonating content is by checking the recent tweets of your competitors along with the engagement metrics for the same. Make a list of popular content topics and construct your Twitter content strategy around it to grow Twitter followers.
Use trending but relevant hashtags
Hashtags are the best way to organically increase the reach of your content. Tweets with a hashtag get twice as much engagement when compared to tweets without hashtags. It also helps in increasing the SEO authority of your tweets.
Create a branded hashtag
A branded hashtag represents your brand as a whole. It makes it easier for users to engage with your brand. They can use the hashtag to share their stories or experiences that can help you promote your brand and grow Twitter followers. Users sharing their experiences also make good content that you can engage with and encourage other followers to share their experiences.
Use visual content and emojis
The consumption of visual content is currently the highest it has ever been and still increasing. This is a great opportunity for marketers, they can leverage visual media to increase engagement for their tweets. Also, Twitter favors native media over shared links. Upload photos and videos directly on Twitter rather than sharing their links. A directly uploaded video on Twitter will automatically start playing while shared links require users to click on it to view content. This simple trick can help you increase engagement and grow Twitter followers.
Ask users to follow you on Twitter
Another simple way to grow Twitter followers is asking followers on other platforms to follow you on Twitter. If you post content that resonates with your audience they will surely follow you on Twitter. Urge your followers to also follow you on Twitter to get updates on the latest content and news.
Deploy follow button on your website
Users often follow brands on social media platforms to stay updated on the latest news, trends, offers, and campaigns. Integrate follow buttons for all social media profiles including Twitter so the users can easily follow you on all social media channels.
Focus on product and branded hashtags
Seems rather fitting that my @DietCoke would be in honour of frontline workers. So I #ShareaCoke with #FrontLineHeroes & say thank you from the bottom of my heart for all the good work you're doing & for all the love & dedication you've shown us all during 2020 #COVID19 ❤?ﾟﾏﾻ?ﾟﾇﾦ pic.twitter.com/FnAnOxAneO— Kimberley M. (@musica1307) November 29, 2020
Hashtags are one of the most effective ways to organically create awareness about a particular event or product. But make sure that the hashtag can be easily associated with the product or event. Twitter has seen its fair share of hashtag fails that grabbed the attention of trolls and memers. Explore all possible ways that a hashtag can be interpreted before finalizing the hashtag.
Twitter for customer support
Hi April, thank you for reaching out - we apologize for any trouble with the referral link. If you could please send us a DM including the email address listed on your account, we’d be happy to look into this for you.— ClassPass (@classpass) November 30, 2020
Twitter flourishes on real-time conversations and you can leverage this to build an effective customer support mechanism. You can dedicate an account or hashtag to improve customer support services.. Promote these accounts or hashtags across all the social profiles of your brand. This will improve your brand’s reputation and help you grow Twitter followers for your brand.
Share positive feedback to grow Twitter followers
Share positive feedback, tweets, replies, and user-experiences. There are many ways that you can share these tweets to promote your brand on Twitter. Twitter also allows you to turn your favorite tweets into testimonials for your website.
Run Twitter contests and giveaways
Twitter contests and giveaways can help you drastically increase engagement and followers for your brand’s Twitter profile. Everyone likes to get free stuff from brands. You can apply conditions for users to participate such as,
- Follow and like a tweet
- Follow, like and comment
- Follow, like and retweet
Twitter contests and not only increase your follower count but also increase your engagement for your brand.
Engage with influencers
Influencer marketing is now the most sought-after paid marketing channels in 2020. Although, simply engaging with influencers can also help in increasing the reach and impressions of your brand. Identify influential accounts that engage with your account and start conversations with them. You can also partner with micro-influencers as they are more engaged with the community and offer 60% more engagement compared to established influencers.
Engage with your customers
This is amazing! Congratulations and keep up the great work! ?ﾟﾒﾪ— ClassPass (@classpass) November 17, 2020
Engaging with your customers is just as important as increasing your follower count. Engage in conversations with your customers and share their stories. You can also offer a discount to loyal customers to make sure that they don’t switch to any other brand. This will help you build your brand’s reputation and increase engagement in these conversations.
Start conversations with other brands
Initiate conversations with other brands as they attract a heck of a lot of attention. Other brands can also jump in to take advantage of the conversation’s popularity which only makes it better for you. Also, a touch of humor in these conversations will only sweeten the deal.
Follow buttons for thank you and about us pages
This is one of the most underutilized tactics. The thank you and about us pages of your brand’s website can be leveraged to increase your follower count. Just deploy follow buttons dedicated to all your social profiles including Twitter.
Follow your most engaging followers
Make sure that you appreciate the follower that frequently engage with your tweets. A simple way to do this is by following back the most dedicated, loyal, and engaging followers.
Use polls to grow Twitter followers
Twitter polls are an effective way to engage and understand your followers. It can help you in many major decisions. You can ask users what kind of content they like and want more. You can also ask users’ opinions for product development or to forecast demand.
Audit your Twitter profile
The next step is to audit your Twitter profile at regular time-intervals. This will help you identify bots, trolls, spam, and inactive followers in your follower base. Cleanse your Twitter follower base of such accounts to build an engaging and loyal community.
Track Twitter follower growth
Finally, monitor your Twitter follower growth. It can help you measure the impact of implemented strategies in real-time and improvise your approach if needed. By tracking your Twitter follower growth you can identify trends that indicate drastic changes in your followers. You can also track the unfollowers in real-time. You can extract lists of unfollowers and evaluate their Twitter profiles to decide if they are worth retaining.
Now that you know how to grow Twitter followers for your brand, you need an effective Twitter analytics tool to track and monitor the performance metrics in real-time.
FollowerAudit is a paid Twitter analytics platform that can help you audit any public Twitter account. You can monitor your Twitter follower growth in real-time. FollowerAudit also provides instant notification on gaining or losing each follower. You can audit your Twitter followers to identify fake and inactive accounts that don’t benefit you in any way. Easily track Twitter follower growth on a daily, weekly, and monthly basis. It can also help you analyze your Twitter followers and provide valuable insights that can boost your social media presence and conversion rates.
Key features of FollowerAudit,
- Perform Twitter followers audit
- Monitor follower growth in real-time
- Track Twitter unfollowers
- Analyze Twitter followers
FollowerAudit is the perfect tool that can help you grow your Twitter followers and build an engaging community that can increase conversion rates and ROI for your brand. The premium monthly and yearly plans for FollowerAudit start at $9.99 and $59.99 respectively.
Follower count was replaced by engagement as the most important metric, but it’s still one of the crucial performance metrics that you should be monitoring. A high follower count can help a brand establish itself as a front-runner in the industry and build credibility. But make sure that your followers are authentic, followers that do not contribute won’t do you any good.
Stay tuned for further updates. Adios!