Twitter was initially introduced as a micro-blogging platform, but since then it has evolved into a marketing giant. It is an amazing and powerful platform that can help you generate awareness, increase brand engagement. Connect with a larger target audience size, get more Twitter followers, and expand your brand’s horizons.
But, promoting your brand on Twitter and increasing your follower count is not as easy as it used to be, a decade ago. I know there are those who will say that follower count is a vanity metric. But the fact is, we all want to increase the follower count of our brands.
A genuine and high follower count can help you build your brand’s credibility and establish your authority in the industry and on social media. A genuine follower base not only offers high engagement but also an increase in conversions and ROI for your brand.
Every brand and influencer wants to gain followers as quickly as possible. There are those that invest a lot of time, effort, and money, and then there are those that take the short route to success. Buying fake followers is against the guidelines of Twitter and if the user is identified engaging in such activities can get his/her account banned.
Brands and influencers should focus on steadily growing their followers on Twitter and evaluating its authenticity at regular time intervals. This will help you cleanse fake and inactive users from your account.
How to organically get more Twitter followers for your brand?
In this post, we are going to discuss how to increase followers count on Twitter for your brand. Let’s dive in,
Optimize your profile to get more Twitter followers
First impressions matter! The first thing that users come across when they click on your handle is your profile. A poorly optimized profile won’t help you gain followers. Make sure to update your profile photo and header image with your company logo or any image associated with your brand, product, company.
Perfect your Twitter bio
Your bio is one of the most creative spaces or elements that you can leverage to create a great first impression and to guide traffic to your website. A bit of humor combined with a bit of creativity can help you promote your brand on any social media.
Tweet more consistently to get more Twitter followers
You can get high engagement with a single post on platforms like Facebook and Twitter. But, Twitter thrives on real-time conversations. Brands on this social site post at least 8-10 times a day to keep their followers engaged and interested in their content.
To stay relevant on Twitter, you have to post engaging content more frequently and consistently than you would on other social media channels. Check your past tweets to identify content topics that users like to engage with. Another great way to identify resonating content is by checking the recent tweets of your competitors along with the engagement metrics for the same. Make a list of popular content topics and construct your Twitter content strategy around it to increase your followers count.
Use trending but relevant hashtags
Hashtags are the best way to organically increase the reach of your content. Tweets with a hashtag get twice as much engagement when compared to tweets without hashtags. It also helps in increasing the SEO authority of your tweets.
Create a branded hashtag
Kids from Akron don’t just dream it. They do it. #justdoit pic.twitter.com/Cmj2caP2Mq
— Nike (@Nike) October 18, 2018
https://platform.twitter.com/widgets.js
A branded hashtag represents your brand as a whole. It makes it easier for users to engage with your brand. They can use the hashtag to share their stories or experiences that can help you promote your brand and increase your Twitter followers. Users sharing their experiences also make good content that you can engage with and encourage other followers to share their experiences.
Use visual content
The consumption of visual content is currently the highest it has ever been and still increasing. This is a great opportunity for marketers, they can leverage visual media to increase engagement for their tweets. One way to take advantage is by using an online video creator to produce high-quality visual content for your Twitter audience. Also, Twitter favors native media over shared links. Upload photos and videos directly rather than sharing their links.
Nothing can stop what we can do together. You can’t stop sport. Because #YouCantStopUs.
Join Us | https://t.co/fQUWzDVH3q pic.twitter.com/YAig7FIL6G
— Nike (@Nike) July 30, 2020
https://platform.twitter.com/widgets.js
A directly uploaded video will automatically start playing while shared links require users to click on it to view content. This simple trick can help you increase engagement and increase your followers.
Ask users to follow you on Twitter
Another simple way to gain followers is by asking your audience on other platforms to follow you on Twitter. If you post content that resonates with your audience they will surely follow you. Urge your followers to also follow you on Twitter to get updates on the latest content and news.
Deploy follow buttons to get more Twitter followers
Users often follow brands on social media platforms to stay updated on the latest news, trends, offers, and campaigns. Integrate follow buttons for all social media profiles including Twitter on your website so users can easily follow you on all social media channels.
Focus on the product and branded hashtags
Hashtags are one of the most effective ways to organically create awareness about a particular event or product. But make sure that the hashtag can be easily associated with the product or event. Twitter has seen its fair share of hashtag fails that grabbed the attention of trolls and memers. Explore all possible ways that a hashtag can be interpreted before finalizing the hashtag.
Twitter for customer support
We’re sorry for any confusion surrounding this charge. If you would please send us a DM with your email on file, we’d be more than happy to look into this further for you.
— ClassPass (@classpass) January 28, 2021
Twitter flourishes on real-time conversations and you can leverage this to build an effective customer support mechanism. You can dedicate an account or hashtag to improve customer support services. Promote these accounts or hashtags across all the social profiles of your brand. This will improve your brand’s reputation and help you get Twitter followers for your brand.
Share positive feedback
Share positive feedback, tweets, replies, and user-experiences. There are many ways that you can share these tweets to promote your brand on Twitter. It also allows you to turn your favorite tweets into testimonials for your website.
Run contests and giveaways to get more Twitter Followers
Know someone who needs a boost in DBN, CPT or JHB? 💪🏾 For a chance to surprise a friend or colleague in one of these cities, drop a “👐🏾” in the comments. Spots are limited! #GivesYouWings pic.twitter.com/IpeRa4oV6T
— Red Bull South Africa (@RedBullZA) August 14, 2019
Twitter contests and giveaways can help you drastically increase engagement and followers for your brand’s Twitter profile. Everyone likes to get free stuff from brands. You can apply conditions for users to participate such as,
- Follow and like a tweet
- Follow, like, and comment
- Follow, like, and retweet
Get More Twitter followers with the help of influencers
Influencer marketing is now the most sought-after paid marketing channel in 2020. Although, simply engaging with influencers can also help in increasing the reach and impressions of your brand. Identify influential accounts that engage with your account and start conversations with them. You can also partner with micro-influencers as they are more engaged with the community and offer 60% more engagement compared to established influencers.
Engage with your customers
Jackson Walsh has excellent taste in fruit based beverages.
— innocent drinks (@innocent) February 2, 2021
Engaging with your customers is just as important as increasing your follower count. Engage in conversations with your customers and share their stories. You can also offer a discount to loyal customers to make sure that they don’t switch to any other brand. This will help you build conversations related to your brand, boost market reputation and increase engagement.
Start conversations with other brands
@TacoBell Depends. Do you consider volcanos, tanks and freedom to be spices?
— Old Spice (@OldSpice) July 9, 2012
https://platform.twitter.com/widgets.js
Initiate conversations with other brands as they attract a heck of a lot of attention. Other brands can also jump in to take advantage of the conversation’s popularity which only makes it better for you. Also, a touch of humor in these conversations will only sweeten the deal.
You can also use the strategies and ideas of your competitors by conducting a Twitter Competitor Analysis and gathering helpful insights from other brands. This way you get to know all the rights and wrongs made by others and avoid making the same mistakes.
Follow buttons for thank you and about us pages
This is one of the most underutilized tactics. The thank you and about us pages of your brand’s website can be leveraged to increase your follower count. Just deploy follow buttons dedicated to all your social profiles including Twitter.
Follow your most engaging followers
Make sure that you appreciate the followers that frequently engage with your tweets. A simple way to do this is by following back the most dedicated, loyal, and engaging followers.
Use polls to get more Twitter followers
Okay so since my HD space is limited im going to start rotating out games to play on a weekly basis, Help me pick the next game to be featured on stream!! #Poll #Twitchpoll #TwitchStreamers @BZCoalition @TheoryCW
— Bz°❄ A1pha (@A1phaPlayzCoD) January 30, 2021
https://platform.twitter.com/widgets.js
Twitter polls are an effective way to engage and understand your followers. It can help you with many major decisions. You can ask users what kind of content they like and want more. You can also ask users’ opinions for product development or to forecast demand.
Audit your profile to get more Twitter followers
The next step is to audit your profile at regular time-intervals. This will help you identify bots, trolls, spam, and inactive users in your follower base. Cleanse your Twitter follower base of such accounts to build an engaging and loyal community.
Track follower growth
Finally, monitor your Twitter follower growth. It can help you measure the impact of implemented strategies in real-time and improvise your approach if needed. By tracking your follower growth you can identify trends that indicate drastic changes in your followers. You can also track the unfollowers in real-time. You can extract lists of unfollowers and evaluate their profiles to decide if they are worth retaining.
Now that you know how to increase followers for your brand, you need an effective Twitter analytics tool to track and monitor the performance metrics in real-time.
FollowerAudit
FollowerAudit is a paid Twitter analytics platform that can help you audit any public Twitter account. You can monitor your follower growth in real-time. FollowerAudit also provides instant notification on gaining or losing each follower. You can audit your Twitter followers to identify fake and inactive accounts that don’t benefit you in any way. Easily track follower growth on a daily, weekly, and monthly basis. It can also help you analyze your followers on Twitter and provide valuable insights that can boost your social media presence and conversion rates.
Key features of FollowerAudit,
- Perform Twitter followers audit
- Monitor follower growth in real-time
- Track Twitter unfollowers
- Analyze Twitter followers
FollowerAudit is the perfect tool that can help you gain followers and build an engaging community that can increase conversion rates and ROI for your brand. The premium monthly and yearly plans for FollowerAudit start at $9.99 and $59.99 respectively.
Closing Thoughts
Follower count was replaced by engagement as the most important metric, but it’s still one of the crucial performance metrics that you should be monitoring. A high follower count can help a brand establish itself as a front-runner in the industry and build credibility. But make sure that your followers are authentic, users that do not contribute won’t do you any good.
Stay tuned for further updates. Adios!
Raghav is a talented content writer with a passion for creating informative and interesting articles. With a degree in English Literature, Raghav possesses an inquisitive mind and a thirst for learning. Raghav is a fact enthusiast who loves to unearth fascinating facts from a wide range of subjects. He firmly believes that learning is a lifelong journey and he is constantly seeking opportunities to increase his knowledge and discover new facts. So make sure to check out Raghav’s work for a wonderful reading.
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