As a medical supplies shop owner, you know how important it is to have a reliable medical eCommerce platform. The right one can help you grow your business and improve your bottom line. Yet, with so many options, how do you know which is best for your needs?
Medical supplies are a big business. The medical supply industry generates $200 billion in revenue annually in the United States alone. This number is expected to increase significantly over time as more people seek quality healthcare at home or while traveling abroad.
The best eCommerce platforms for selling medical supplies will allow you to take advantage of this growing market by enabling you to reach customers directly through their website or mobile app–no matter where they are located worldwide.
eCommerce for medical supplies is all about convenience and efficiency. With the growing trend of online shopping, it’s only natural that your customers would want to shop from your website as well. By selling your products online, you can reach a wider audience who may need help to enter your brick-and-mortar store.
But it’s not just about reaching more potential customers—it’s also about making it easier for them to find what they’re looking for. You don’t need to worry about stocking all your products in one place when you have an eCommerce website.
Instead, you let customers browse everything at their leisure and make timely purchases. Plus, if someone wants to return or exchange something, they don’t have to go through the hassle of getting back into town or scheduling another trip.
A medical supply eCommerce platform should be highly secure. This is a top priority for any eCommerce website, but it’s essential for selling medical supplies.
Security measures include:
- SSL encryption (for data sent in the form of an email)
- Secure payment options (like PayPal)
- Secure delivery options (such as FedEx or UPS)
In addition to these measures that prevent unauthorized access to your customer’s data, you should also ensure your customer service team has access only to the user information they need to help customers solve problems or answer questions.
You should also store all customer data securely so that no one else can see it unless they have permission from the owner of that information.
You need to make sure that your eCommerce platform can accept mobile payments. As more and more consumers buy products on their smartphones, it’s crucial that you can accept these types of transactions.
You must also ensure that your eCommerce platform is set up so international buyers can use it. Many people around the world use credit cards for online purchases, so if you want to sell internationally, your site must accept international credit cards, PayPal payments, and bank transfer payments (if applicable).
The best eCommerce platforms for medical supplies can import your inventory from various sources. This can include:
- A spreadsheet with product information and prices
- A CSV file that has been exported from your ERP (enterprise resource planning) system or CMS (content management system)
- Inventory data directly from an ERP or CMS system, which may also have additional product information available in its database
Suppose you’re using an existing eCommerce platform for selling online. In that case, you’ll want to ensure it supports importing your current products into the new platform, so they don’t need to be re-entered manually.
A CRM (Customer Relationship Management) system helps you track customer information. It’s used to help you manage your sales, marketing, and customer service efforts.
An excellent medical supply eCommerce platform should come with built-in CRM, so you don’t have to hire an outside company or develop one yourself.
Your medical supply eCommerce platform should have flexibility regarding payment options, shipping options, and customer service protocols.
To choose the right eCommerce platform for your medical supplies business, consider how flexible it is. A good eCommerce platform should have flexibility regarding payment options, shipping options, and customer service protocols.
For example: If you’re selling surgical instruments online, then it’s crucial that your customers can pay using different methods such as credit cards or PayPal. You should also want them to ship their purchase directly from your website instead of going through other channels like Amazon Prime or eBay Express (which would require additional fees).
Pick a medical eCommerce platform that can do everything you need it to do but not too much more than that, so it costs you more money than necessary.
You also want your eCommerce platform to be easy to use and secure.
Here are the features we recommend looking for when choosing your medical supply eCommerce solution:
- Easy-to-use back-end system: You need more time or resources for complicated software setups or training sessions with IT departments–your customers need their supplies quickly. Choose an online store builder with intuitive design tools that allow nontechnical users like doctors and nurses (and even patients) to set up online stores quickly and easily without outside help.
- Security measures: Your customers trust that their personal information will remain confidential when they buy from your site–that includes credit card numbers, addresses, or phone numbers.
We hope that this article has helped you understand the importance of choosing the right medical supply eCommerce platform and how to do so. Medical supplies are a big business; you need an eCommerce platform to keep up with your sales volume while still being easy to use.
You also want it to be secure so that hackers won’t be able to steal information about your customers or their credit cards; having a CRM built into the system will help ensure everyone gets what they need as quickly as possible.