Growing on X (Twitter) is a difficult task and can demand a lot of time and effort. Moreover, it is essential to check whether your efforts are rewarding you or not. For that, you need Twitter analytics tools that will help you analyze the growth of your Twitter profile.
Tracking and analyzing your marketing performance on X (Twitter) is important as it helps you check the impact of your ideas and gives you ideas for future marketing campaigns. With Twitter analytics tools, you can also understand audience sentiments and gain deeper insight into your marketing strategies.
Most marketers and businesses focus only on likes and follower count; however, many more Twitter metrics and insights play a major role in the success of your Twitter marketing campaign and the overall growth of your Twitter profile.
In this guide, we have compiled a list of the most useful Twitter analytics tools that will help you track and analyze your marketing efforts and can help you gather audience sentiments, top-performing content, and various other metrics.
Importance Of Twitter Analytics Tools
By offering comprehensive insights into audience behavior, competitive positioning, and content performance, an X (Twitter) analytics tool helps you maximize your social media strategy. It helps you remain ahead of the competition, modify your messaging, and determine what is and is not working.
- View the number of likes, retweets, comments, and clicks for each tweet. This aids in determining the kinds of posts that your audience responds to the most.
- Discover the level of engagement your audience is having with your tweets. A greater percentage of engagement indicates that your content is drawing readers in and motivating them to take action.
- Find out which tweets receive the most attention. To produce more of them, this lets you know what subjects or formats your audience finds appealing.
- Track the evolution of your following count over time. You can determine whether you need to change your strategy or whether your content is drawing in new followers.
- Pay attention to what comparable accounts are publishing and their performance. This can help you keep ahead of the competition and provide you with new ideas.
Top Twitter Analytics Tools
1. Follower Audit
Follower audit is a great Twitter analytics tool that gives deep insights into the followers of Twitter accounts. It retrieves and examines all of an X (Twitter) account’s follower data, detecting phony followers using credentials like the followers-to-following ratio, incorrect username and name, questionable account activity, and numerous other criteria. You can also compare audits of multiple Twitter accounts; this can help you track and analyze the growth of your competitors. This Twitter analytics tool is definitely worth checking out.
2. TrackMyHashtag
One of the greatest tools for hashtag analysis is TrackMyHashtag. This Twitter analytics tool provides comprehensive hashtag statistics together with historical X (previously Twitter) data. There are numerous helpful features in this all-in-one hashtag analytics tool. Additionally, you may ask for historical data to gain a more in-depth understanding of any hashtag.
One of the best hashtag analytics tools is TrackMyHashtag, which you can use for several things, like staying ahead of the competition and developing an effective social media strategy. Additionally, you get a specialized dashboard for several analytics, including top tweets, languages, source, etc., which is made available to you.
3. Followerwonk
With their expertise in comprehensive Twitter audience analysis, Followerwonk assists marketers in comprehending their following and refining their social media strategy. This Twitter analytics tool is excellent at offering in-depth information about the characteristics, actions, and engagement patterns of followers.
Followerwonk is a service that allows users to analyze their Twitter behavior and determine how to get more exposure on the platform. It enables X/Twitter users to go further into the analytics of their followers to discover their location and the things that most interest them.
4. Keyhole
Keyhole is an analytics and social media monitoring tool that assists you in tracking your online activity. The social listening feature of this tool varies from other similar Twitter analytics tools. Keyhole provides you with comprehensive information on popular hashtags, audience sentiment, influencer impact, and tweets. If you are launching a campaign with a tight deadline or want to closely monitor how your brand is being discussed online, this is quite beneficial. The reports are available for sharing, and the dashboards are easy to use.
5. Meltwater
Meltwater offers solutions for audience segmentation, media research, and social media monitoring that help you comprehend consumer opinion and market trends. AI is used to analyze sentiment, monitor trends, evaluate the performance of competitors, and identify influencers who are worthwhile to collaborate with. It is helpful for PR and marketing teams at big businesses because it also provides media outreach capabilities. For multinational brands looking to monitor multilingual conversations and maintain cultural relevance while addressing market-specific trends, Meltwater is perfect.
6. Social Pilot
If you’re looking for Twitter statistics that are both strong and reasonably priced, SocialPilot is a fantastic choice. It monitors tweet performance, audience growth, interaction, and even the optimal posting times. To better understand where and how people interact with your content, you can now view breakdowns by device and location. Small enterprises and agencies that require scheduling and reporting in a single application may find this Twitter analytics tool particularly helpful.
7. Sprout Social
Sprout Social provides comprehensive data on audience engagement, account performance, and the efficacy of content across numerous X (Twitter) profiles. Along with sentiment analysis and competition comparisons, it provides you with comprehensive statistics on impressions, engagements, and audience demographics. The personalized reports you may share with your team or clients are one of its advantages. You can spot trends and enhance your approach more quickly with the AI-powered insights. Sprout Social provides the breadth and adaptability required to continuously enhance outcomes if you are in charge of a sizable brand or agency.
8. Buffer
For small teams and creators, Buffer is the perfect analytics tool. The platform helps marketers make data-driven decisions without requiring an upfront commitment by providing a free plan that includes basic analytics to track post performance. For Tweets to have the most impact, Buffer regulates when they are shared and posted. Plan your tweets to go live far in advance and release them at the most convenient times. Postings are automatically scheduled to appear at the most efficient intervals.
9. Talkwalker
Talkwalker is a platform for consumer intelligence that uses social listening to offer profound insights. It helps brands anticipate trends and remain ahead of customer conversations by using AI-driven insights. This Twitter analytics tool assists you in keeping an eye on competition, brand mentions, and general market mood. You can monitor the performance of your brand, what people are saying about it, and even identify mentions in photos or videos. This entails monitoring your brand’s health in real time on Twitter, evaluating your presence against that of your rivals, and identifying influencers who are sparking discussions.
10. Minter.io
A customized analytics application called Minter.io provides robust, comprehensive data for X (Twitter) and other social media sites. Marketers who require strong analytics without the hassle of a comprehensive management suite are the target audience. It keeps track of hashtags, URLs, follower growth, and engagement before presenting the data in an actionable manner. If you want insightful information without getting overtaken by data, this is perfect.
11. Brand24
You can monitor what people are saying about your brand on Twitter and other platforms with the help of Brand24. It assesses the influence of the individuals talking about you, analyzes the sentiment, and tracks mentions in real time. Setting notifications for significant mentions allows you to react promptly, which is very helpful when it comes to reputation management. Social media, blogs, news websites, and forums are just a few of the online channels where this Twitter analytics tool assists you in tracking and evaluating brand mentions.
Conclusion
Twitter analytics tools can help your marketing efforts by providing insights into their progress and how your competition is approaching their strategies. Moreover, with these tools, you also get audience insights and sentiment analysis. Therefore, you must integrate the power of these tools into your marketing strategies to make a strong presence online. Make sure to check out these tools and give them a try for your next Twitter marketing campaign.
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