How To Perform A Twitter Audit In 2025? A Complete Guide

X (formerly Twitter) is a popular and powerful platform for marketers. With this platform, one can interact with millions of users in a conversational tone, connecting on a more personal level, and promoting their brand or content. However, nowadays, most marketers, brands, and content creators don’t give much attention to this platform as its popularity has decreased since the rise of short-video content or reels on platforms like Instagram and TikTok.

Therefore, to help you tap into marketing on Twitter, we brought this guide on Twitter Audit and gave your brand or content the boost it needs to go viral. With the right strategies and good content, you can get high engagement on Twitter.

So, if you’ve been inactive or ignoring your Twitter account for a while, now is the time to bring your attention to the amazing potential that this platform has. With this guide, you will be able to conduct detailed Twitter Audits and use them to shape various marketing strategies on X.

What Is A Twitter Audit?

A Twitter audit can be considered as a report card of your Twitter profile to check various parameters and see how well you are performing on the platform. By evaluating your Twitter account, you can assess its current state and create new marketing strategies to get high engagement.

However, conducting a Twitter audit isn’t as easy as it seems. And this process involves deep research, sweeping your Twitter account to find out what things are working for and what aren’t. By auditing your Twitter account, you can optimize to match your personal or business goals.

Moreover, a Twitter audit also involves diving into the data of your followers and following, and various engagement metrics to create content that is liked by your audience.

Why Conduct A Twitter Audit?

You can assess how your brand is performing, determine whether you’re heading in the right direction, and identify areas for improvement with a comprehensive Twitter account audit. You can learn a great deal about how to improve your approach and achieve better outcomes by conducting a Twitter audit.

Here are some benefits of running a Twitter Audit:

• For a Twitter account, X Audit generates a report that includes the total number of followers as well as the authentic, phony, and inactive followers. This will give you insight into the genuineness of your followers and how they engage with your page.
• With all of your Twitter Audit data at your disposal, you can review and analyze it to identify your weaknesses and then adjust your tactics. You can concentrate on communicating with your followers, ascertain what kind of content they are most interested in, and then try to post that kind of stuff.
• You can more effectively target your Twitter strategy if you are aware of your brand’s Twitter account. You can observe what is popular and what kinds of things are shared and interacted with by your audience. You can focus on publishing that type of material, which will also assist you in expanding your audience.
• Your account will be more trusted and have a better reputation on Twitter if you have more actual followers. Sincere conversations with your followers foster a sense of community, increase your Twitter following, and help you gain their trust.

How To Conduct A Twitter Audit?

As a marketer, conducting a Twitter audit might not be your favorite activity because it requires delving into a lot of data, which can occasionally be rather daunting. With social media management solutions like Follower Audit, you can expedite the process and delve deeper into your data.

However, the platform’s built-in metrics also allow for a comprehensive do-it-yourself Twitter audit. The audit itself doesn’t have to be challenging or intimidating. Use these techniques to reduce mistakes and increase your Twitter presence:

1. Optimize Your Profile

You should start by glancing at your Twitter profile, just like the majority of your audience does. Your profile photo, header photo, and brand logo should all line up. Additionally, be sure to remember each image’s necessary proportions. Your header should be 1500 by 500 pixels, and your profile picture should be 400 x 400 pixels.

Make sure your Twitter bio is more than simply a blank area. Make good use of those 160 characters to draw in the correct folks right away. Indeed, social media biographies are actually read by people. I do, at least. The purpose of your brand and how it might benefit potential customers should be explained in your profile. Also, check your location, DOB of your account, and website URLs are correct.

2. Optimize Your Content

The next crucial element for X Audit and accounts strategy is your brand’s content and posting schedule. Your content and tweets should match the theme of your brand and provide content that you would like your customers to view.

You should check your tweets and go through your content strategy to find out how many only text tweets you’ve tweeted, or with images and videos. Find out when and how much you have pasted, and how your customers interact with these posts, and if the engagement is lacking, how they can increase it.

3. Monitor Your Competitors

To beat your competitors and stand out, you have to first discover who they are and what they do.

Who are your competitors? Do they have the same target audience as you? What is their brand theme and posting schedule? Is their audience involvement more than your page? Are their hashtags working better than yours are?

Conduct a SWOT analysis to figure out the strengths, weaknesses, opportunities, and threats of your Twitter site, and compare them to your competitors. Where do they have the advantage, and where do you? What do they do better than you? Learn the answers to these questions and incorporate them into your plan.

Conduct Twitter Follower Audit

There are fake Twitter followers, and many companies make an effort to avoid them. Unfortunately, since you can’t always verify every information, these phony followers are unavoidable.

Here are some factors to look out for when attempting to distinguish between genuine and fraudulent Twitter followers:

• Profile photo: A bot or fraudulent Twitter account either doesn’t select a profile picture or uses a generic one, most likely one that was stolen from Google.
• Bio: There must be a problem if the Twitter bio is empty. Typically, users write about their occupations and interests in their bios. A bot or a phony Twitter account might not finish the bio.
• Twitter handles: You can tell someone is not real if their account name does not match their Twitter handle.
• Engagement: Fake followers don’t really improve your company’s account, even if you may notice higher numbers.
• Unrealistic follower count: You should be wary of a Twitter account’s credibility if it has an excessive number of followers.
• Duplicate or generic tweets: It is obvious that the Twitter account you are seeing is not authentic when you observe tweets that appear to be duplicates in several conversations.

As an alternative, you may determine the proportion of genuine and fraudulent Twitter followers for your brand using a took like FollowerAudit.

Conclusion

One of the fundamental abilities of any marketer should be the ability to do a social media audit. In this manner, they can use social media analytics to evaluate the brand’s effectiveness on a regular basis and decide whether to modify the approach.

It’s time to perform the first Twitter audit now that you understand how to do one properly. Don’t forget to save your results so you can compare them to the subsequent ones.